4/23/2021 0 Comments Section ethnographyApril 23 2021
According to the text, “After Media theorists began to realize that audiences were real people and therefore needed to be treated like human beings rather than statistics or abstract models, the ethnographic approach was developed. This meant that scientists would place themselves in a group of people to observe their behavior as a direct observation. The purpose of the ethnographic study is so that the researcher will be with the individual whom they are studying.
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